Home Depot Drives Excitement at Braves Games with Tool Race
Over the past few years, Home Depot has brought its partnership with the Atlanta Braves to life with an engaging tool race during games. The race features four (4) Home Depot tools - a hammer, saw,...
View ArticleWisconsin Engages Fanbase with Student Section Race
In college athletics, there's no question that student sections define the overall fan experience. From traditional chants to trash talking the opposition, student sections can change the momentum of a...
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The Kings Let Groups of Fans Capitalize on Threes...
Sports organizations looking for new ways to attract and engage mid-sized groups of fans during games should take a close look at a program the Sacramento Kings are offering during the 2010-11 NBA...
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Chargers Fans and Motorola "Tweet the Headline"
The San Diego Chargers have teamed up with Motorola to create an interesting "Tweet the Headline" promotion for fans. Motorola is giving away an H17 Bluetooth headset to the Chargers fan who tweets out...
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Pepsi Teams Up with CFL Players to Refresh Canada
There's no question that Pepsi's "Refresh Project" has been an astounding success since it was launched in 2009. The initiative has impacted and inspired the lives of many as Pepsi has donated millions...
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Clippers Fans "Get Their Red On" in 2010
The Los Angeles Clippers celebrated their new brand new red jerseys and the start of the 2010-11 NBA season by featuring a "Get Your Red On" promotion that truly benefited fans. The promotion allowed...
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The Red Sox Let Fans Sing Their Way to Fenway Park
The Boston Red Sox are hitting the road in January to visit all six (6) states in the New England Region as part of a 2011 Red Sox Road Trip campaign presented by Coca-Cola. The highlight of the Red...
View ArticleMavericks Fans Show Off Their Dance Moves to Win a Suite
The Dallas Mavericks recently partnered with Xbox Kinect to create a Dance Central "Suite Moves" contest that allows fans to show off their best dance moves for the chances to win a catered suite for...
View ArticleThe Bucks Celebrate Valentine's Day with a Little Humor
The Milwaukee Bucks recently celebrated Valentine's Day by creating a humorous jumbotron vignette that featured the team mascot, Bango, embarking on a full day of activities with his Valentine. The...
View Article7 Great Promotional Ideas from Minor League Baseball
Minor League Baseball delivers some of the finest, unconventional ideas in all of sports. Here are seven (7) great promotional and entertainment ideas that teams from all leagues can consider...
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